{"id":17729,"date":"2015-01-22T06:39:41","date_gmt":"2015-01-22T11:39:41","guid":{"rendered":"http:\/\/newenglandracingnews.com\/blog\/?p=17729"},"modified":"2015-01-22T06:39:41","modified_gmt":"2015-01-22T11:39:41","slug":"nascar-nascar-team-properties-select-fanatics-operate-track-merchandise-business","status":"publish","type":"post","link":"https:\/\/newenglandracingnews.com\/blog\/2015\/01\/nascar-nascar-team-properties-select-fanatics-operate-track-merchandise-business\/","title":{"rendered":"NASCAR and NASCAR Team Properties Select Fanatics to Operate At-Track Merchandise Business"},"content":{"rendered":"<p>D<a href=\"http:\/\/newenglandracingnews.com\/blog\/wp-content\/uploads\/2015\/01\/asjfnaskfa.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-17532\" src=\"http:\/\/newenglandracingnews.com\/blog\/wp-content\/uploads\/2015\/01\/asjfnaskfa.jpg\" alt=\"asjfnaskfa\" width=\"240\" height=\"109\" \/><\/a>AYTONA BEACH, Fla. (January 21, 2015) \u2013 NASCAR, NASCAR Team Properties (NTP) and Fanatics jointly announced today a 10-year agreement for the sport\u2019s at-track merchandise business that will deliver fans an enhanced, experiential shopping environment. As part of the agreement, Fanatics has acquired certain exclusive rights from NASCAR and NTP that will make the company the primary retailer of NASCAR, team and driver merchandise at all 38 NASCAR Sprint Cup Series race weekends.<br \/>\nFanatics, the market leader for officially licensed sports merchandise, powers the e-stores for hundreds of the top sports leagues, teams and schools, including a long history running NASCAR\u2019s e-commerce business (NASCAR.com). The NASCAR at-track deal expands Fanatics\u2019 growing in-venue partnerships.<\/p>\n<p><!--more--><\/p>\n<p>The new trackside retail model will be phased in at NASCAR events over the course of 2015. It will evolve from using solely haulers for each specific team or driver to displaying all merchandise in a climate-controlled superstore retail environment supported by, in instances, smaller satellite retail touch points around the track. The new model will have the following enhanced benefits and added options for fans:<\/p>\n<p>\u00b7 Ability to offer the largest at-track selection of NASCAR merchandise ever<br \/>\n\u00b7 Selection to include a major expansion of women\u2019s and kids\u2019 items<br \/>\n\u00b7 A more functional way to browse, shop and interact with merchandise<br \/>\n\u00b7 Separate stores within the footprint for teams, drivers, memorabilia and collectibles<br \/>\n\u00b7 Dedicated area for driver appearances<br \/>\n\u00b7 An interactive customization center where fans can create their own personal NASCAR gear<\/p>\n<p>Fanatics Apparel, the company\u2019s manufacturing and customization division, will also produce merchandise to complement the already extensive product line that will be offered by authorized licensees.<br \/>\n\u201cA merchandise center will provide a more personal, organized, comfortable and convenient shopping environment for our fans,\u201d said Steve Phelps, NASCAR executive vice president and chief marketing officer. \u201cPartnering with an industry leader in Fanatics allows us to offer a comprehensive and seamless shopping experience for our fans \u2013 whether it is in-venue, online or on mobile devices.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DAYTONA BEACH, Fla. (January 21, 2015) \u2013 NASCAR, NASCAR Team Properties (NTP) and Fanatics jointly announced today a 10-year agreement for the sport\u2019s at-track merchandise business that will deliver fans an enhanced, experiential shopping environment. As part of the agreement, Fanatics has acquired certain exclusive rights from NASCAR and NTP that will make the company [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[45],"tags":[15775],"class_list":["post-17729","post","type-post","status-publish","format-standard","hentry","category-nascar","tag-nascar"],"_links":{"self":[{"href":"https:\/\/newenglandracingnews.com\/blog\/wp-json\/wp\/v2\/posts\/17729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newenglandracingnews.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newenglandracingnews.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newenglandracingnews.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/newenglandracingnews.com\/blog\/wp-json\/wp\/v2\/comments?post=17729"}],"version-history":[{"count":1,"href":"https:\/\/newenglandracingnews.com\/blog\/wp-json\/wp\/v2\/posts\/17729\/revisions"}],"predecessor-version":[{"id":17730,"href":"https:\/\/newenglandracingnews.com\/blog\/wp-json\/wp\/v2\/posts\/17729\/revisions\/17730"}],"wp:attachment":[{"href":"https:\/\/newenglandracingnews.com\/blog\/wp-json\/wp\/v2\/media?parent=17729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newenglandracingnews.com\/blog\/wp-json\/wp\/v2\/categories?post=17729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newenglandracingnews.com\/blog\/wp-json\/wp\/v2\/tags?post=17729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}