In this discussion, former Sid's View crew member Nicole LaRose shares an inside look at her role as a social media specialist for Joe Gibbs Racing on the NASCAR Cup Series circuit. She details her typical week, covering everything from content creation and graphics for sponsor campaigns to the demanding travel schedule required to cover races across the country.
LaRose describes the creative freedom she has while working for JGR, noting that while she has autonomy in content creation, there are clear guidelines for sponsor content and race results. She also discusses the large team structure she works with, including photographers, videographers, and content managers, highlighting the diverse roles necessary to cover the sport.
The experience has exceeded her expectations, particularly the realization that many people pursuing careers in NASCAR do not have backgrounds from short-track racing. She also shared some favorite travel spots, including Portland, the desert landscapes of Vegas, and the vibrant scene she experienced in San Diego.
Watch the full interview below for more insights into life on the NASCAR Cup Series circuit.