BHBT Speedway has announced the expansion of its partnership family with the addition of Pepsi as an exclusive beverage partner. This new collaboration marks the Speedway's second 10-year partnership, designed to enhance the facility and provide a wide variety of drink options for attendees.
Owner Ricky Craven stated that the long-term relationship with Pepsi complements the recent naming rights announcement with Bar Harbor Bank & Trust. He emphasized that both partnerships have significantly strengthened the team by adding highly recognizable brands and aligning with groups that prioritize strong relationships.
General Manager Jason Largay expressed enthusiasm about Pepsi joining the Speedway Family. He looks forward to seeing the vision of Ricky and the team come to life, highlighting Pepsi's role in the Speedway's continued growth.