DAYTONA BEACH, Fla. (Oct. 23, 2026) - NASCAR and Logitech G, a brand of Logitech and a global innovator in gaming technologies and gear, today announced the extension of their existing relationship, positioning Logitech G as an official partner of NASCAR. The collaboration officially links two powerhouses dedicated to pushing the boundaries of speed, technical precision, and competitive performance-cementing a seamless bridge between simulation and on-track experiences.
As part of the joint agreement, Logitech G becomes the Official Sim Racing Hardware Partner of NASCAR. The partnership will focus heavily on elevating the sim-to-reality pipeline, showcasing how elite virtual racing technology mirrors the intense physical and technical demands of a NASCAR race car. From grassroots esports competitors to professional drivers refining their race craft ahead of Sunday, the alliance highlights the crucial role high-fidelity simulation plays in modern motorsports.
"Most sports have a version you can play in your backyard. Getting behind the wheel of a race car is a different challenge. Sim racing helps close that gap, and Logitech G's hardware brings a physical connection to the experience," said Nick Rend, NASCAR Vice President of Interactive and Emerging Platforms. "Expanding this partnership is about bringing that experience to more people and building a stronger connection to NASCAR."
Professional drivers and simulator enthusiasts alike rely heavily on high-end hardware to study tracks, test lines, and maintain sharp competitive instincts between race weekends.
"What makes this partnership so special is how it elevates the fans, letting them experience the same connection and feel for the track right from their own homes that we rely on as pros," said Denny Hamlin, NASCAR Cup Series driver for Joe Gibbs Racing and Logitech G ambassador. "Sim racing is an essential tool for preparation and bringing that level of realism directly to the community is a massive win for everyone who loves the sport."
The partnership will come to life across multiple touchpoints throughout the NASCAR season, including immersive activation zones at select race tracks, integrated branding across eNASCAR broadcasts, and joint content campaigns featuring NASCAR drivers who heavily utilize Logitech G's PRO Series racing wheels and TRUEFORCE technology for training and competition.
"Racing is in our DNA, and the boundary line between the digital grid and the real-world track has never been thinner," said Cory Church, Head of Gaming, Logitech G. "NASCAR represents the pinnacle of fierce, competitive stock car racing and we're proud to be both continuing and extending our partnership. We are giving drivers and fans alike the ultimate tools to experience every apex, slipstream, and victory firsthand-whether they are in a motion rig at home or strapping into the real thing on race day."
Fans can experience Logitech G at the upcoming NASCAR race weekend at Talladega Superspeedway, October 24 and 25, where simulators and a full experience will be available within the midway.
NASCAR and Logitech G have expanded their alliance, bringing precision simulation to both drivers and fans, bridging the gap from esports to track day experiences.
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