Miami, FL – Lapizta, the watch company founded on a passion for racing and extreme sports joins forces with the Pramac Racing Team for the 2015 MotoGP season. Pramac Racing has been on the MotoGP scene since 2002 and will be hitting the tracks for 2015 with Italian rider, Danilo Petrucci, and the first ever-‐Colombian rider, Yonny Hernandez. LAPIZTA first caught the eye of Pramac while on display at Colombia’s international watch exhibition, WatchBO.
“Pramac Racing is an exceptional team. They combine top performance, with power and passion – precisely, the qualities embedded in our racing watch collection” as Mauricio Acevedo, Executive Vice President of Lapizta explains. According to Acevedo finding the right partnerships are critical to Lapizta as it continues to expand its ambassador base. “As we are fully committed to the sport of racing, we are now further extending our involvement globally as we partner with Pramac Racing.”
For Pramac, the choice of Lapizta as official timekeeper extends the long-‐term commitment to performance and excellence. Debuting in 2002, Pramac Racing has since inception partnered with historic brands including, Ducati, Shell Advance and Bridgestone, with young and promising riders leading their team on the track.
“With racing inherent not in only in their collections, but also in their heritage and foundations, we are honored and thrilled to welcome Lapizta to the Pramac Racing Team,” comments Francesco Napoli, Group Marketing Manager for Pramac Racing. Napoli added that Lapizta is the team’s first official timekeeping partner.