Entercom Communications Partners with Lime Rock Park
Eight top-rated Massachusetts radio stations to help market the famous venue
LAKEVILLE, Conn. (June 18) – In order to better serve Lime Rock Park’s fans, partners and sponsors in Massachusetts, the historic motorsports venue has joined forces with Entercom Communications Boston.
Entercom Communications, L.L.C., is one of the largest radio broadcasting companies in the United States with a nationwide portfolio of more than 100 stations in 23 markets, including Boston, Springfield, Worcester and Providence, R.I. The partnership includes advertising, plus promotional and editorial components.
The radio stations now in partnership with Lime Rock Park are:
In Boston…
WAAF Rock 97.7/107.3 FM
WEEI ESPN 850 AM
WEEI Sports Talk 93.7 FM
WRKO Talk 680 AM
Springfield: WWEI FM Sports Talk 105.5 FM
Worcester: WVEI AM Sports Talk 1440 AM
Providence, R.I.: WVEI Sports Talk 103.7 FM
Entercom “…focuses on creating effective multi-platform marketing solutions for its customers, incorporating the company’s audio, digital and experiential assets.” The company’s radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism, as well as the National Association of Broadcasters Marconi Award for excellence in radio broadcasting. In 2012, Entercom was named by “Information Week” as one of the Top 500 Technology Innovators in the U.S.
“Entercom Boston is excited about the new partnership with Lime Rock Park. This beautiful New England venue plays host to incredible racing events that fit the lifestyle of the listeners in all of our formats. There’s a great synergy with the racing community and our listeners,” said Adam Ralston, Entercom Boston Director of Marketing.
“We are certain there is an untapped market of road racing fans in central and eastern Massachusetts,” said Skip Barber, Lime Rock Park’s president. “Entercom is the perfect vehicle to help us get the message out, because we know its focus is unique and successful locally programmed stations.”
(NYSE: ETM), led by President and CEO David Field, is one of the largest radio broadcasting companies in the United States, with a nationwide portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.
Known for developing unique and highly successful locally programmed stations, Entercom is home to some of radio’s most distinguished brands and compelling personalities. The company is also the radio broadcast partner of the Boston Red Sox, Boston Celtics, Buffalo Bills, Buffalo Sabres, Kansas City Royals, Memphis Grizzlies, New Orleans Saints, New Orleans Pelicans, Oakland Athletics, Oakland Raiders and San Jose Sharks.
Entercom focuses on creating effective multi-platform marketing solutions for its customers, incorporating the company’s audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.