DAYTONA BEACH, Fla. (February 2, 2015) — Lee Petty in a “photo finish” for the ages. Fist fights on the backstretch. “The Intimidator’s” long-awaited trip to victory lane. The DAYTONA 500® has produced some of the most monumental moments in sports history and now fans have the chance to decide which one is the best of the best.
From Feb. 2 – Feb. 19, NASCAR® is inviting sports fans to visit DaytonaMoments.NASCAR.com to vote for the event they consider the moment that defined the DAYTONA 500. The “Ultimate DAYTONA 500 Moment Challenge” will pit 16 distinct moments in “The Great American Race®” history against one another in a four-round, elimination-style set-up, similar to the new Chase for the NASCAR Sprint Cup™ format that debuted in 2014.
“Coming off one of the most exhilarating season finales the sport has ever seen, NASCAR created the ‘Ultimate DAYTONA 500 Moment Challenge’ to heighten anticipation for the 2015 season,” said Steve Phelps, executive vice president and chief marketing officer at NASCAR. “This year, we’re letting NASCAR’s passionate fans set the tone for the season by voting on the moments they believe shaped the most iconic race on NASCAR’s schedule.”
NASCAR is encouraging sports enthusiasts to use #DAYTONA500moments on their social media channels to share, champion and discuss the events they believe have made “The Great American Race®” one of the most highly anticipated events in all of sports. Throughout the campaign, NASCAR will showcase archival photos and video content related to the DAYTONA 500 across its Facebook, Instagram and Twitter channels. Rare mementos, such as tickets and race programs from Daytona International Speedway’s archives will also be revealed on NASCAR’s social platforms to showcase the rich history of NASCAR’s season-opening, crown jewel race.