TV TIMES – It’s time to get Dodge back and other new marques into the NASCAR fold

By Lou Modestino
NASCAR’s problems of not selling tickets and dropping TV ratings is a situation that just has to be solved.  Forget the excuses that all of sports world-wide are suffering with deficits due to a global ailing economy.  Just because Brian France was able to get a huge increase over the previous contracts starting in 2015, it does not mean the problems are solved.  That increase TV money is what is holding NASCAR together. But for how long?   There’s a cliche in the rough and tumble business world. “Don’t tell me what you did for me yesterday. What are you going to do for me today,” say the captains of global industry.
We can’t believe those TV rights contracts don’t contain a performance clause that are tied to increased TV ratings!  It’s time for NASCAR’s Brian France to get  going. Let’s talk about Brian’s job performance review by the fans.  We have seen reports on the social media that Brian is not held in high esteem by the folks who buy the tickets and are not watching the races on TV.

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